How the burger analogy can help you get clarity around your corporate proposals
by Davina Schonle | 16 May, 2022 | Business
Have you ever been ghosted after submitting a proposal for an corporate opportunity that
seemed like a given? It might not be for the reasons you think - and this burger analogy might just help you uncover the real reason you’re getting ghosted.
One of the most overlooked things we see with solopreneurs, business owners and corporate sales teams is a failure to uncover the RIGHT need with their corporate clients.
Uncovering the right need of your prospective corporate clients can be the difference between getting your proposal accepted, or getting ghosted.
If you don’t Identify the right needs of your client, you will be wasting both yours and the company’s time and you may not get another opportunity to make amends.
Let us give you a scenario: You are a burger manufacturer and you have arranged a huge meeting with a world-renowned restaurant chain. If you get this proposal accepted, you’ll be set for life.
You have a conversation, and the decision maker says they want a burger.
You get so excited – so you rush off to write your proposal for the best juiciest burger with Scottish prime beef, cheese, tomatoes, lettuce, onion, pickles, and a special sauce.
You’re so excited! When you finish it, you submit your proposal immediately and wait in anticipation. A few days, maybe a few weeks pass and you send a follow up message, making sure they’ve received your proposal that you’ve worked so hard on…and you don’t hear anything back, you’ve been ghosted by the company!
Why didn’t you hear back from them when you’ve submitted the best possible proposal, a proposal that you think is too good to pass on?
Because they wanted a vegetarian burger!
Have you ever had a situation where you’ve been ghosted after submitting an opportunity that seemed like a given? Yes, it could be that circumstances have changed. BUT it could also be that you hadn’t actually taken the time to really understand their needs in the first place and therefore you were trying to give them a solution that didn’t actually meet their needs!